![]() If you can, highlight product-related and marketing-related assumptions. What’s best is to think about those assumptions as you build your twin action plans. Assumptions solve the dilemma about managing consistency over time, without banging your head against a brick wall.Īssumptions might be different for each company. Planning is about managing change, and in today’s world, change happens very fast. Identifying assumptions is extremely important for getting real business benefits from your business planning. (This post is an excerpt from my latest book, Lean Business Planning, reprinted here with permission.)
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